Backstory

Auto Artists, a respected auto detailing shop in Toronto, was ready to launch Icon Rocklear, an advanced liquid coating product. Before our collaboration, Auto Artists relied on an SEO agency, which provided long-term visibility but lacked the immediate impact needed for a product launch. Toronto’s auto detailing market is notoriously competitive, making it essential to develop a more aggressive and effective strategy.

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Challenges

‍When we first partnered with Auto Artists, we quickly identified key issues:

• No customer acquisition system that could produce consistent, short-term results
• A reliance on SEO that yielded minimal short-term inquiries
• The challenge of standing out in a highly competitive market

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Customer Acquisition Channel

‍The primary obstacle was the absence of a predictable way to generate customer inquiries. To address this, we developed and managed a paid advertising strategy that showcased the unique qualities of Icon Rocklear. Our approach included:

• Building targeted, high-converting ad campaigns to introduce Icon Rocklear effectively
• Managing ad accounts and optimizing them for maximum ROI
• Repositioning Auto Artists as an expert in high-end coatings through tailored ad messaging

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Lead Generation Strategy

‍Our strategy resulted in an average cost per qualified lead of $5-$7. This efficient approach consistently produced 5-10 inquiries per day, providing Auto Artists with the consistent flow of potential customers needed to make their product launch a success.

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Results

‍Within weeks of implementing our system, Auto Artists began receiving a steady stream of qualified leads. This outcome not only demonstrated the potential of Icon Rocklear but also strengthened Auto Artists' position in a fiercely competitive market. The influx of inquiries allowed them to scale their operations and establish a reliable process for customer acquisition.